Big D Pitchas


Dastoli Digital
July 2001
6 min

A review of The Imperial Center Infomercial Channel
by Diego Kontarovsky

Imperial Center Infomercial Channel combines James and Robert Dastoli's two great passions: Star Wars and companies.

James and Robert created a total of five Star Wars fanfilms before they decided to concentrate solely on original work. The first one was Crossing of Fate, in which a solid story is marred by a missing lightsaber battle. Here in their second one, they decide to use their improved sense of storytelling and technological capabilities to simulate the intrepid experience of watching commercials in the Star Wars universe. Some might say this movie sucks because it's not an actual story. I say to them, hey-- neither is Divination. But this is a hell of a lot more fun to watch, isn't it?

For anyone who wants to pretend they're a Jedi sitting at home at 4am, this is the movie to watch. It finally puts an answer to the question, "Would everyday commercials be more thrilling if I lived in Star Wars universe?" The answer is no, they would be exactly the same. But that is what the Dastolis love about commercials; their familiar sense of efficiency and lighthearted, sometimes bizarre humor. They remind us with this "movie" that even in the most adventurous of landscapes, only one thing could ever bring a person true comfort-- companies advertising things.

I suppose some people might have trouble imagining that the life of a Jedi could ever be banal or ordinary, but they'd be in for a surprise. And this movie helps pass along that lesson, for those not fortunate enough to have played "Jedi Knight II: Jedi Outcast," which taught me that Jedi don't always run through deserts killing waves of bad guys with their lightsabers. Sometimes they spend hours wandering around an empty labyrinth trying to figure out codes, and they don't have any lightsabers or force powers. And it's impossible to beat the level, because the game sucks.

This movie's climax consists of a CNN-like news brief, which some would argue is even more satisfying than the climax of Crossing of Fate.

Here is what the Dastolis have to say about Imperial Center Infomercial Channel:

JAMES:

"The Imperial Center Infomercial Channel (which sometimes is written without the definite article as part of the title) didn't really count as a full film for us at the time. It was simply a pre-movie special feature on the Respectable Employ VHS, and it didn't have a poster until much later. This mentality went throughout the project, and we probably cut some corners because of it. Still, it was a great opportunity to do a lot of diverse CG."

ROBERT:

"Imperial Center Infomercial Channel (or is it "The" Imperial Center Infomercial Channel? -- a product of a not-yet-established enough system of policies which was perhaps what allowed it to be made in the first place) is perhaps the most diverse Dastoli Digital movie. It has no narrative. It is literally random commercials playing back to back. Granted the commercials have some narrative content in it, but the point is that, even though it's a Star Wars fanfilm and it was done in the time period that it was done in, its existence is still such an anomaly."

Thank you, Dastolis, for making the least likely thing ever.

Big D Pitchas